Tight cost control is associated with which of the following strategy?
Select correct option:
Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy
Question # 2 of 15 ( Start time: 01:38:45 PM ) Total Marks: 1
An incentive given to induce a retailer to purchase and display a product is:
Select correct option:
Rebate
Push money
Trade allowance
Dealer loader
Question # 3 of 15 ( Start time: 01:39:12 PM ) Total Marks: 1
Critical path analysis is useful at which stage of the product development Process?
Select correct option:
Commercialization
Concept development
Beta testing
Business Analysis
Question # 4 of 15 ( Start time: 01:39:39 PM ) Total Marks: 1
In which of the following companies reduce price for bulk purchases?
Select correct option:
Seasonal discount
Trade discount
Quantity discount
Cash discount
Question # 5 of 15 ( Start time: 01:40:05 PM ) Total Marks: 1
When a firm attempts to increase sales during the maturity stage of the PLC by changing one or more marketing mix elements, it is _____.
Select correct option:
Improving advertising
Changing promotion
Modifying the marketing mix
Increasing promotion budget
Question # 6 of 15 ( Start time: 01:40:32 PM ) Total Marks: 1
Which of the following takes place at retailer's end?
Select correct option:
Promotion
Placing
Pricing
Exchange
Question # 7 of 15 ( Start time: 01:40:55 PM ) Total Marks: 1
At which of the following stage of consumer adoption process the consumer decides whether to use the product or not?
Select correct option:
Awareness
Interest
Trial
Evaluation
Question # 8 of 15 ( Start time: 01:41:26 PM ) Total Marks: 1
The loyalty marketing focuses on establishing long term relationship between:
Select correct option:
Company and retailer
Retailer and customer
Retailer and consumer
Company and customer
Question # 9 of 15 ( Start time: 01:41:53 PM ) Total Marks: 1
Which pricing strategy involves a company fixing a low price that high-cost competitors cannot match?
Select correct option:
Skimming
Psychological
Cost-orientated
Penetration
Question # 10 of 15 ( Start time: 01:42:23 PM ) Total Marks: 1
Which of the following is the sale of consumer products or services in a face to face manner away from a fixed retail location?
Select correct option:
Industrial selling
Indirect selling
Direct selling
Business to business selling
Question # 11 of 15 ( Start time: 01:42:50 PM ) Total Marks: 1
Additional cost is associated with which of the following strategy?
Select correct option:
Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy
Question # 13 of 15 ( Start time: 01:43:32 PM ) Total Marks: 1
In which of the following company specifically creates a brand to counter a competitive threat?
Select correct option:
Fighting brand
Co-brand
Family brand
Individual brand
Question # 14 of 15 ( Start time: 01:43:56 PM ) Total Marks: 1
Which of the following is an example of indirect selling?
Select correct option:
B2B selling
Door-to-door selling
Face-to-face selling
Telemarketing
Question # 15 of 15 ( Start time: 01:44:21 PM ) Total Marks: 1
Which of the following has the potential to gain market share and become a star?
Select correct option:
Dog
Questions mark
Cash cow
Star
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