Re: || VU Expert 2009 || Re: ::: vuaskari.com ::: sta630 Assgnment discussion thread opened by Binish Awais

(2) areas that a manager believes need to be improved in the organization 

(improving the existing policies), 

to me this should be the broad problem scenario 

plz any one discuss :(

On Mon, May 30, 2011 at 2:06 PM, █▓Binish_Awais█▓ <greyferry@gmail.com> wrote:

so what should be the broad problem area int his scenario ??????????

can any body discuss???

 page# 36 lecture 12  

1.  Broad Problem Area 

The process begins with a researcher selecting a topic – a general area of study or issue such as divorce, 

crime, aging, marketing, or powerful elites.  A topic appears to be too broad for conducting research.  

The specific issues that need to be  researched within the situation may not be identified at this stage.  

Such issues might pertain to (1) problem currently existing in an organizational setting that need to be 

solved (sexual harassment), (2) areas that a manager believes need to be improved in the organization 

(improving the existing policies), (3) a conceptual or theoretical issue that  needs to tightened up for 

basic researcher or to understand certain phenomenon (conceptual definition of harassment), and (4) 

some research questions that a basic researcher wants to answer empirically (impact of harassment on 

the performance of the workers).  

On Mon, May 30, 2011 at 1:30 PM, █▓Binish_Awais█▓ <greyferry@gmail.com> wrote:

let us discuss this assgnment plz 

kindly all participate in this discussion

Research Methods (STA630)

Assignment No. 2

Marks: 20

No.7

"No. 7" is a Pakistani denim manufacturer company dealing in colored fabric. For last

three years, sales of "No. 7" have been declining significantly. The reason, shown by

sales data, was its color scheme. Two types of color schemes were being used. In first

type, light colors were contrasted with dark ones; while in other, block dark colors were

used. It was found that the sale of dark block colors was declining hence affecting the

overall sales; however the combination of dark and light was in demand.

There are a number of factors which can affect the customers' color choices. In order to

further explore the issue and to make the appropriate strategy, a team of researchers was

assigned the task to identify the factors affecting the color choice.

You, as a part of research team, are required to:

• Identify the broad problem area (4 marks)

• Identify the problem (4 marks)

• Write Problem statement (4 marks)

• Identify the possible factors affecting the color choice (at least 3) (4 marks)

• Formulate the hypotheses on the basis of identified factors (4 marks)

Deadline:

• Make sure that you upload the solution file before May 31, 2011. No assignment

will be accepted through e-mail after the due date.

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We say, "Be one as Pakistani Nation and grow up for Pakistan's Future". Wish you all the best. Join www.vuaskari.com,
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