::: vuaskari.com ::: MKT501 2nd GDB Fall2012 Solution HERE

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The marketer should seek and identify the stage in life cycle from the conditions in the market.
coca-Cola from so long while being in intense competition,has managed to sustain its position at
maturity stage which is actually the stage in which the product reach to its peak and becomes well established
the reason is Coca-cola
1. Has simplified its product line.
2. kept the price of the product moderate.
3. built and maintain its image and facilitated sales promotion.
4  seek close dealer relationship in order to distribute its product.
5. product diversification such as Coke, Fanta, Sprite helps it to maintain and increase its market share.
Product Diversification means that the  manufacturer offer more than one product.It involves
new products or lines to products in order to have a balanced or optimum product range.
These are the reasons due to which Coca Cola has managed to maintain its position at maturity stage many years from now.
http://ddrc14.blog.com/2012/11/29/mkt501-gdb-2-fall2012-solution/

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