Question No: 9 ( Marks: 1 ) - Please choose one
Eliminating a wholesaler from a marketing channel results in which of the following?
? Will cut costs and lead to lower prices in the market
? May or may not lower prices and will not eliminate the functions performed by the wholesaler (my answer)
? Will eliminate the functions performed by the wholesaler and will lower costs
? Will reduce channel conflict among the channel members
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